10 strategies to attract talent
Employer Branding in the Workplace
Being an attractive employer is not just about fostering good leadership and creating a welcoming corporate culture. In order to attract the right talent, it is equally important to take into account what the workplace looks like and to show how employees thrive in their roles. We ourselves are a certified GPTW (Great Place To Work) and actively work with our own employer branding.
In this guide, we share ten different workplace strategies that will attract new talent to your company. The strategies are mainly developed with an office environment characterized by a workplace with working hours 9-17 in mind.
10 strategies for the workplace:
1. Focus on the work environment: Create a working environment that is both functional and inspiring to promote well-being and productivity among employees.
Example: It may involve creating open and bright office spaces with comfortable furniture, green plants and modern technology to create a positive and creative work environment.
2. Supporting work-life balance: Offer flexible working hours, telecommuting opportunities and generous vacation policies to support employees' need for work-life balance.
Example: By allowing flexible working hours and telecommuting opportunities, employees can adapt their workdays to their individual needs and improve their work-life balance.
3. Encouraging growth and development: Offer continuous training and training to promote personal and professional development of employees.
Example: By investing in employee development and offering access to courses, workshops and mentoring, the company demonstrates seated commitment to employee progress and growth.
4th. Improving communication: Create an open and transparent communication culture where employees feel comfortable sharing their thoughts and ideas.
Example: By holding regular meetings, having open discussions, and using communication tools such as chat platforms and intranets, the company can foster a sense of community and openness among employees.
5. Recognition and Rewards: Implement recognition and reward systems to encourage and reward employee performance and contributions to the company.
Example: By celebrating and rewarding the successes of employees, both large and small, the company creates a culture of appreciation and motivation.
6. Creating opportunities for collaboration: Promote collaboration and teamwork by creating common spaces and projects where employees can share knowledge and experiences.
Example: By organizing regular meetings, workshops and team building activities, the company can foster a collaborative environment and strengthen relationships between employees.
7. Diversity and Inclusion: Create a diversity and inclusion strategy to foster a workplace where everyone feels welcome and respected.
Example: By recruiting and retaining employees with different backgrounds, experiences and perspectives, the company can create a dynamic and innovative work environment.
8. Health and well-being: Offer health and wellness programs to promote the physical and mental well-being of employees.
Example: By offering gym access, healthy lunch options, and mental health support, the company can support employee well-being and productivity.
9. Clear career paths: Create clear career paths and development opportunities to show employees what opportunities exist for advancement and growth within the company.
Example: By offering mentoring programs, training grants, and internal promotion opportunities, the company can help employees plan and reach their career goals.
10. Active participation: Encourage employees to be active participants in the future of the company by involving them in decision-making and strategy development.
Example: By organizing idea generation meetings, feedback sessions, and participating in project teams, the company can leverage the knowledge and experience of employees to shape the future of the company.
Bonus Tip: Pre- and Onboarding for New Hires
Preparation and introduction are crucial for new employees to feel welcome and safe when they start a new job. Pre-boarding is about preparing and welcoming new employees before their first day of work, while onboarding focuses on giving them the information and guidance they need to quickly get started and feel at home in the workplace.
Example: Before the first day of work, you can send a personal welcome letter to the new employee, along with a small gift that shows appreciation for their choice to join your team. This way they get a warm and welcoming start even before they set foot in the workplace!
*This article primarily summarizes strategies that are applicable in an office environment characterized by 9-17 workplaces.
HERE you can read more about the importance of Employer Branding in recruitment.